GCD × SEOFlow · Proposal R/2026-04
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01 / 05 · Cover
Working preview live · greeley.framer.website

A brand and a site
that finally match
the mission.

A proposal for the Greeley Creative District board, in response to the April 6, 2026 RFP. Brand identity and full website redesign — delivered in four weeks, ten weeks before your August deadline, for fifteen thousand dollars flat.

Brand Identity Website Build 4 Weeks $15,000 Flat Nonprofit-Ready
Prepared for
Greeley Creative District Board
702 13th Street, Greeley, CO 80631
Prepared by
William Babs · The SEOFlow Agency
Wilmington, Delaware · April 20, 2026
02 / 05 · The Brief
What we heard

You don’t need a design agency.
You need a build partner.

The current Squarespace site is capable — but it’s flat, it doesn’t move, and the brand assets feel like they were made ten years ago because they were.

Your RFP spelled out something honest: you want a site that reflects the vibrancy of the district, a brand that makes a teenager want to take a class, and a CMS your staff can actually run without calling a freelancer every Tuesday. That’s what we’re here to build.

On the “local firm” preference

Noted — and fair. We’re headquartered in Wilmington, Delaware, but every engagement runs on video, Slack, and live preview links that update in real time. Two current clients are in Australia, two in Texas, one in Canada. Time zones haven’t cost anyone a deadline in four years. We’d happily do a weekly on-camera check-in with the ED and board liaison.

Six concerns we’re solving
  1. 01

    A brand that matches 2026, not 2014

    Wordmark, color system, type, motion language — built to flex across web, signage, merch, and social without losing coherence.

  2. 02

    Events, classes, artists — all in one CMS

    Framer-native CMS. Staff edits an event the same way they edit a Google Doc. No developer, no ticket, no wait.

  3. 03

    Online donations and registrations that actually work

    Stripe for memberships and donations. Jotform for class registration and rental inquiries. Battle-tested, nonprofit-pricing-aware.

  4. 04

    WCAG 2.1 AA — verified, not promised

    Contrast audit, keyboard test, screen-reader pass, semantic HTML. Accessibility built in, not bolted on.

  5. 05

    Technical SEO that brings foot traffic to 13th Street

    LocalBusiness schema, event schema, sitemap, Open Graph, Google Analytics 4, Search Console connected. 90+ Lighthouse.

  6. 06

    A partner who gets nonprofits

    Tight budgets. Volunteer boards. A stretched ED. Annual report deadlines. Grant cycles. We’ve shipped for orgs in this exact shape.

03 / 05 · The Approach
What we’ve already built

Most agencies send a PDF.
We sent a URL.

Before this proposal went out we spent four hours building a working redesign of the GCD site. It’s live. Click below, scroll it, break it on your phone. This is what week-one looks like — not a mockup, not a Figma frame, the actual site.

greeley.framer.website
Track A

Brand identity

2 Weeks

A complete system, not just a logo.

  • 90-minute discovery workshop (remote)
  • Positioning & tone-of-voice brief
  • Wordmark + secondary mark
  • Color system with WCAG contrast pairs
  • Type system (display + body + mono)
  • Motion language for web & social
  • Six application examples (social, signage, merch, letterhead, email)
  • Brand guidelines PDF (~25 pages)
  • All source files — .ai, .fig, .svg, .png
Track B · In Progress

Website build

2 Weeks

Framer-native. 50% done today.

  • 5–7 page site on Framer (animations Squarespace can’t do)
  • CMS for events, artists, classes — staff edits in minutes
  • Stripe integration: donations + memberships
  • Jotform: class registration + rental inquiries
  • Artist + creative-business directory with map
  • Event calendar with auto-expiry
  • WCAG 2.1 AA verified (contrast, keyboard, ARIA)
  • Technical SEO: schema, sitemap, 90+ Lighthouse
  • GA4 + Search Console + staff training video
The stack — why each tool is here
Framer
Host + CMS
Stripe
Donate + Member
Jotform
Registrations
GA4
Analytics
Search Console
SEO ops
Figma
Brand system
04 / 05 · Team & Timeline
The people and the plan

Six humans. Four years.
Dozens of shipped builds.

W
William Babs
Principal · Lead
D
Senior Developer
Framer & CMS
E
Frontend Engineer
Motion & UI
U
UI Designer
Brand & visual
Q
QA Lead
WCAG + testing
P
Project Manager
Comms + delivery
Parallel tracks · Start May 18 · Launch June 14
Week 01

Discovery & setup

May 18 — May 24
  • Brand discovery workshop
  • Content audit of current site
  • CMS schema drafted
  • Stakeholder interviews (3)
  • Tech stack provisioned
Week 02

Concepts & core build

May 25 — May 31
  • Brand direction (2 concepts)
  • Wordmark + color + type
  • CMS populated
  • Stripe & Jotform wired
  • First stakeholder review
Week 03

Refine & integrate

Jun 1 — Jun 7
  • Brand finalized + guidelines
  • Motion language applied
  • Accessibility pass (WCAG AA)
  • Technical SEO pass
  • Second stakeholder review
Week 04

QA, launch, handoff

Jun 8 — Jun 14
  • Full QA + cross-browser
  • Staff training session
  • Written runbook delivered
  • Launch & DNS
  • 30-day support window opens
Live work · References available
Lusterheight · Nonprofit Tech

A site that let a mission scale.

“The team treated our brand like theirs. Shipped faster than we scoped for, and still picks up the phone.”

Babz, Founder
lusterheight.com
Rue Blur · E-commerce + App

Brand, site, and mobile — in six weeks.

“Will and his team greatly delivered on the Rue Blur website. Thoughtful at every step.”

Rahmaude Stringfield, Founder
rueblur.site
05 / 05 · Investment
The number

Honest pricing.
No change-order surprises.

Flat fee, itemized so you see where the money goes. Two milestones, three payments. Everything listed below is in scope — nothing we don’t list is.

Track A · 2 weeks
Brand identity
  • Discovery workshop & strategy
  • Wordmark, marks, color, type, motion
  • Six application examples
  • 25-page brand guidelines PDF
  • All source files (.ai, .fig, .svg, .png)
$2,000
Track B · 2 weeks (plus work completed)
Website build
  • 5–7 page Framer build + CMS
  • Stripe donations + memberships
  • Jotform registrations + inquiries
  • WCAG 2.1 AA verified
  • Technical SEO + GA4 + Search Console
  • Staff training + written runbook
  • 30-day post-launch support
$13,000
Fixed total · USD
Investment
$15,000

Payment schedule

  • 40% on signed agreement — $6,000
  • 30% on brand delivery (end week 2) — $4,500
  • 30% on launch (end week 4) — $4,500

Not included — in case you’re wondering

  • Stock photo licensing (free Unsplash where possible)
  • Print production (business cards, signage, merch)
  • Stripe / Jotform monthly fees (owned by GCD)
  • Post-launch work after sign-off — $95/hour or $250/month retainer

Timeline anchor

  • Kickoff: May 18, 2026 (per RFP)
  • Brand delivered: May 31, 2026
  • Website launched: June 14, 2026
  • Your August 31 target: met with 10 weeks of cushion

Let’s build this.

Twenty minutes on a call this week, signed agreement by Friday, kickoff May 18. We’re ready when you are.

Principal
William Babs
The SEOFlow Agency
Reach us
Based in
2055 Limestone Road
Wilmington, Delaware
Portfolio
theseoflow.com
Four years. Dozens of shipped builds.
or Space to navigate